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  2. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    Through an increased understanding of mental accounting differences in decision making based on different resources, and different reactions based on similar outcomes can be greater understood. As Thaler puts it, "All organizations, from General Motors down to single person households, have explicit and/or implicit accounting systems.

  3. Nudge theory - Wikipedia

    en.wikipedia.org/wiki/Nudge_theory

    Nudges in education are techniques used to subtly guide students towards making better choices and achieving their academic goals. These nudges are based on the principles of behavioral economics and psychology, particularly the concept of dual process theory. This theory suggests that there are two systems of thinking: System 1, which is ...

  4. Heuristic - Wikipedia

    en.wikipedia.org/wiki/Heuristic

    Gigerenzer & Gaissmaier (2011) state that sub-sets of strategy include heuristics, regression analysis, and Bayesian inference. [14]A heuristic is a strategy that ignores part of the information, with the goal of making decisions more quickly, frugally, and/or accurately than more complex methods (Gigerenzer and Gaissmaier [2011], p. 454; see also Todd et al. [2012], p. 7).

  5. Behavioral strategy - Wikipedia

    en.wikipedia.org/wiki/Behavioral_Strategy

    In their editorial essay Powell et al. outline three reasons why there is a need for a concerted research effort in behavioral strategy, namely that strategy has been too slow to incorporate relevant results from psychology, lacks adequate psychological grounding (e.g., heterogeneity is assumed and not explained in terms of reasoning and ...

  6. Decision-making - Wikipedia

    en.wikipedia.org/wiki/Decision-making

    Sample flowchart representing a decision process when confronted with a lamp that fails to light. In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options.

  7. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    According to some researchers, [136] when studying the mechanisms that form the basis of decision-making, especially financial decision-making, it is necessary to recognize that most decisions are made under stress [137] because, "Stress is the nonspecific body response to any demands presented to it." [138]

  8. Case method - Wikipedia

    en.wikipedia.org/wiki/Case_method

    A decision-forcing case is also a kind of case study. That is, it is an examination of an incident that took place at some time in the past. However, in contrast to a retrospective case study, which provides a complete description of the events in question, a decision-forcing case is based upon an "interrupted narrative."

  9. Anchoring effect - Wikipedia

    en.wikipedia.org/wiki/Anchoring_effect

    Previous studies have shown that when given an anchor before the experiment, individual members consolidated the respective anchors to attain a decision in the direction of the anchor placed. [30] However, a distinction between individual and group-based anchor biases does exist, with groups tending to ignore or disregard external information ...