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Lu and Sugano launched GOAT as an online sneaker platform that would authenticate purchases to ensure no counterfeit shoes were sold. [ 2 ] In February 2018, GOAT announced the acquisition of Flight Club, creating an omni-channel approach for the business. [ 3 ]
Air Jordan is a line of sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Airwalk was founded by George Yohn, the founder of shoe manufacturers Blair Co. and Items International, and Bill Mann, a shoe purchaser for Payless Shoes. After making unbranded shoes for department stores in the 1970s, Items International attempted to produce branded athletic shoes in the early 1980s.
The target market of Innvictus are sneakerheads, i.e. fans of sneakers with a focus on tennis shoes, accessories and urban casual wear, categories that have grown exponentially in recent years. Innvictus stores offer exclusive footwear from brands such as Jordan, Nike, Adidas, Puma, etc., and special events such as sneaker trading days. [1]
The shoes get their name from the documentary miniseries The Last Dance, which focuses chiefly on Jordan and the 1997–98 NBA season. The shoes were sold by Truman in 2020 for US$215,000. The shoes were later auctioned by the buyer in April 2023 for US$2.238 million, which was the highest sale price ever realized for any shoes.
A full wall holds all of the latest Nike, Jordan, and Yeezy releases, while another section holds some of the rarest and most expensive sneakers with a price tag of upwards of $50,000. The store also holds a section with the entire line of 1985 Jordan 1s, the shoes that helped start the sneaker culture and craze.