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From the beginning of organised motor sport events, in the early 1900s, until the late 1960s, before commercial sponsorship liveries came into common use, vehicles competing in Formula One, sports car racing, touring car racing and other international auto racing competitions customarily painted their cars in standardised racing colours that indicated the nation of origin of the car or driver.
Chevrolet (/ ˌ ʃ ɛ v r ə ˈ l eɪ / SHEV-rə-LAY), colloquially referred to as Chevy, is an American automobile division of the manufacturer General Motors (GM).. Louis Chevrolet (1878–1941), Arthur Chevrolet (1884–1946) and ousted General Motors founder William C. Durant (1861–1947) started the company on November 3, 1911 [2] as the Chevrolet Motor Car Company.
This switch would be significant for several reasons, one of them being that JGR had been allied with General Motors since its inception in 1992, first with Chevrolet then beginning in 1997 with Pontiac, then switched back to Chevrolet in 2003, a year before Pontiac left NASCAR. The switch to Toyota would benefit the manufacturer itself, as ...
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By the sixties there were concerns among Derby officials about Chevrolet's continued sponsorship of the Soap Box Derby, filling Derby Downs with a sense of uncertainty leading up to the seventies. Till now Chevrolet was the Derby's sole national sponsor, but questions within the General Motors management was whether it was still benefiting from ...
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