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Managing the Professional Service Firm is a book by David H. Maister, a Harvard Business School professor and professional service firm consultant. The book is a compilation of 32 articles written over the preceding ten years and covers topics from strategy to profitability, marketing to motivating employees.
PSA software is designed to improve the performance and profitability of professional services firms. A recent end-user survey conducted by SPI Research [4] showed significant improvement in key performance indicators such as: Faster staffing and invoicing workflows; Lower project cancellation rates; Improved on-time, under-budget project ...
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
This page was last edited on 28 January 2025, at 19:19 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
The marketing and selection of professional-service providers may depend on skill, knowledge, experience, reputation, capacity, ethics, and creativity. [6] [7] Large corporations may have a formal procurement process for engaging professional services. [8] Prices for services, even within the same field, may vary greatly.
The term "marketing brochure" refers to a small document, or pamphlet, which describes and promotes various products or services to be marketed. Some companies have developed computer printing software to generate marketing brochures, [6] [7] [8] which might be available for use at a public library. However, it is common for a company to have a ...
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