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Later Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line. According to a report by Beer Marketer's Insights and published by USA Today on December 9, 2013, sales of Michelob Light declined by nearly 70% between 2007 and 2012. The article listed Michelob Light as one of "nine beers many Americans no longer drink". [59]
ABV: 4% Michelob Ultra is largely a light-beer brand, but it also has several flavors of spiked seltzer.. It comes in 12 flavors across three different multipacks, the coconut-water collection ...
On September 19, 2023, AB InBev elevated Michelob Ultra as a "global brand" signaling the company's shift towards Michelob Ultra as their new flagship light beer, as opposed to Bud-Light. The company also stated that the move would have the brand compete better with Heineken.
Michelob Ultra moved up in the rankings last week, grabbing the second-place spot for best-selling beers in the U.S. Who else made the Top 10? What are America's most popular beer brands?
Anheuser-Busch InBev SA/NV (abbreviated as AB InBev) is the largest beer company in the world. [ citation needed ] It had 200 brands prior to the merger with SABMiller on October 10, 2016. [ 1 ] The combined ABInBev/SAB Miller entity has approximately 400 beer brands as of January 2017.
The people who brew Michelob Ultra are counting on potential customers to crack open a documentary before they crack open a beer. In Spring, the Anheuser-Busch InBev brand will launch “Lap of ...