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  2. Utility maximization problem - Wikipedia

    en.wikipedia.org/wiki/Utility_maximization_problem

    Finding (,) is the utility maximization problem. If u is continuous and no commodities are free of charge, then x ( p , I ) {\displaystyle x(p,I)} exists, [ 4 ] but it is not necessarily unique. If the preferences of the consumer are complete, transitive and strictly convex then the demand of the consumer contains a unique maximiser for all ...

  3. Expected utility hypothesis - Wikipedia

    en.wikipedia.org/wiki/Expected_utility_hypothesis

    Such utility functions are also called von Neumann–Morgenstern (vNM). This is a central theme of the expected utility hypothesis in which an individual chooses not the highest expected value but rather the highest expected utility. The expected utility-maximizing individual makes decisions rationally based on the theory's axioms.

  4. Optimal decision - Wikipedia

    en.wikipedia.org/wiki/Optimal_decision

    For example, it may well be the optimal decision for someone to buy a sports car rather than a station wagon, if the outcome in terms of another criterion (e.g., effect on personal image) is more desirable, even given the higher cost and lack of versatility of the sports car.

  5. Von Neumann–Morgenstern utility theorem - Wikipedia

    en.wikipedia.org/wiki/Von_Neumann–Morgenstern...

    In decision theory, the von Neumann–Morgenstern (VNM) utility theorem demonstrates that rational choice under uncertainty involves making decisions that take the form of maximizing the expected value of some cardinal utility function. This function is known as the von Neumann–Morgenstern utility function.

  6. Corner solution - Wikipedia

    en.wikipedia.org/wiki/Corner_solution

    For instance, from the example above in economics, if the maximal utility of two goods is achieved when the quantity of goods x and y are (−2, 5), and the utility is subject to the constraint x and y are greater than or equal to 0 (one cannot consume a negative quantity of goods) as is usually the case, then the actual solution to the problem ...

  7. Lagrange multiplier - Wikipedia

    en.wikipedia.org/wiki/Lagrange_multiplier

    For example, in economics the optimal profit to a player is calculated subject to a constrained space of actions, where a Lagrange multiplier is the change in the optimal value of the objective function (profit) due to the relaxation of a given constraint (e.g. through a change in income); in such a context is the marginal cost of the ...

  8. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]

  9. Utilitarian rule - Wikipedia

    en.wikipedia.org/wiki/Utilitarian_rule

    The utilitarian rule is easy to interpret and implement when the functions u i represent some tangible, measurable form of utility. For example: [ 1 ] : 44 Consider a problem of allocating wood among builders.