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Coors sold much of the malted milk to the Mars candy company to produce sweets. Manna, the company's non-alcoholic beer replacement, was a near-beer similar to current non-alcoholic beverages. However, Coors and his sons relied heavily on the porcelain company and a cement and real estate company to keep the Coors Brewing Company afloat.
Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [ 2 ]
Zima boxes in a Japanese store. Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. [1]
Molson Coors, best known for brewing Coors Light and Miller Lite, is acquiring Blue Run Spirits, a cult favorite high-end bourbon and rye whiskey brand, for an undisclosed price, exclusively told ...
Chicago-based Molson Coors announced its first spirits acquisition Tuesday, of Kentucky-based bourbon and rye whiskey-maker Blue Run Spirits, as it continues efforts to expand its product ...
[citation needed] Blue Moon is also brewed at the Molson Brewery in Montreal, Quebec, Canada, which can be sold in the US depending on location and supply from other manufacturing facilities, as well as be exported to Europe. [2] Blue Moon Brewing Co. is an entity of Tenth and Blake Beer Company, the craft and import division of Molson Coors.
Coors Light is also offering its drinkers a chance to win a case of the renamed Mondays Light after its Super Bowl commercial airs. Coors Light has been a fixture in beer coolers since 1978.
The commercial theme in the early 90s was "Wouldn't it be great if..." followed by beer-drinker fantasies, concluding with "and they served beer, really great beer like Keystone and Keystone Lite—bottled beer taste in a can." [7] In promotion of Keystone Light, Coors Brewing Company has created a fictitious character named Keith Stone. [8]