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[1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1] In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular.
The natural hair movement is a movement which aims to encourage people of African descent to embrace their natural, afro-textured hair; especially in the workplace. It originated in the United States during the 1960s, and resurged in popularity in the 2000s .
The care and styling of natural Black hair has become an enormous industry in the United States. Numerous salons and beauty supply stores cater solely to clients with natural kinky hair. The Afro is a large, often spherical growth of kinky hair that became popular during the Black Power movement.
’It was grossly inappropriate to have a whole team of my peers and management glaring at me, asking constant questions and picking apart my hairstyle as if I was a special attraction at a zoo ...
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Other reasons people loc their hair are for fashion and to maintain the health of natural hair, also called kinky hair. [109] In the 1960s and 1970s in the United States, the Black Power movement, Black is Beautiful movement, and the natural hair movement inspired many Black Americans to wear their hair natural in afros, braids, and locked ...