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The Perfume Shop, Southside Wandsworth, London. The Perfume Shop is a United Kingdom perfume retailer founded in 1992 and owned by A.S. Watson (Health & Beauty UK) Ltd, which is part of the A.S. Watson Group. The A.S. Watson Group acquired The Perfume Shop in 2005.
In April 2006, Superdrug entered the Irish market, and in Britain began rolling out its "next generation" shops, the first of which opened in Uxbridge. These focused on cosmetics and fragrance above all else and used plasma screens throughout the shop. Superdrug announced their intention to create 150 more next generation shops in 2008. [8]
The perfume, advertised with a cinematic TV commercial starring Taylor, was an enormous and enduring commercial success, with total sales of US$1.5 billion as of 2018. Though not the first celebrity fragrance, the unprecedented success of White Diamonds popularised the trend of celebrity-branded perfumes which accelerated in the following decades.
Perfume (UK: / ˈ p ɜː f j uː m /, US: / p ər ˈ f j uː m / ⓘ) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. [1]
Aramis is an American luxury fragrance brand, introduced by Estée Lauder in 1964. [1] It was the first prestige men’s fragrance widely available in department stores, and is now sold in 120 countries. [2] Aramis was created by perfumer Bernard Chant. [2]
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