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3.75-inch action figures (Kenner Star Wars, Hasbro G.I. Joe: A Real American Hero, Mattel Jurassic World). Also called 2/3-inch scale for children's dollhouses. 1:16: 0.75" [19.05 mm] 4" [101.6 mm] 4-inch action figures. Also used for most plastic toy animal figures and Ertl's toy farm sets
The very early models of the British Coronation Coach and a few other horse-drawn wagons were made in this scale. Cheap soft plastic soldier figures are also made to this scale; there are a few kits to make vehicles for them. 1:38.4: 5/16" Scale for RC model ships, usually produced by Dumas: 1:36: 8.467 mm
The "Best of the West" was the generic series name used by toy manufacturer, Louis Marx and Company, from the mid-1960s to the early 1970s to market a line of articulated 12-inch action figures featuring a western play theme. The focal character in the series was the iconic cowboy action figure named Johnny West.
Playsets included highly detailed plastic figures and accessories, many with some of the toy world's finest tin lithography. A Marx playset box was invariably bursting with contents, yet very few were ever priced above the average of $4–$7. Greatly expanded sets, such as "Giant Ben Hur" sold for $10 to $12 in the early 1960s.
Also in the 1980s, the greeting card companies American Greetings and Hallmark Cards created popular characters that were made into toys, on which films were later based, such as The Care Bears (The Care Bears Movie), Rainbow Brite (Rainbow Brite and the Star Stealer), and Strawberry Shortcake (Strawberry Shortcake: The Sweet Dreams Movie).
The G.I. Joe: A Real American Hero toyline was introduced by Hasbro in 1982, and lasted to 1994, producing well over 250 vehicles (i.e. in-universe are meant to move under their own power), and playsets (i.e. toys representing static bases of operation such as fortresses, or equipment such as artillery pieces).
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