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Omaha Steaks uses the tagline "America's Original Butcher", and offering premium steaks via innovative packaging and delivery. [ 24 ] [ 25 ] The company was an early pioneer in direct-to-consumer sales, [ 10 ] and continues to employ an omnichannel approach to marketing that reflects its roots in teleservices and direct mailing.
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Omaha's economy has grown dramatically since the early 1990s. The city has five companies that rank in the Fortune 500 . It also is the smallest city to have two major research hospitals, the University of Nebraska Medical Center and Creighton University Medical Center.
Between 2000 and 2005 Omaha's job growth was 0.70 percent. In 2006 the sales tax rate was seven percent, with income tax at 6.68 percent. That same year the median family income was $56,869, with a 1.80 percent housing price gain. [3]
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