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  2. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale.A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

  3. Contact center telephony - Wikipedia

    en.wikipedia.org/wiki/Contact_center_telephony

    Cloud-based phone system is a further advancement in the direction as it allows operators to access all the features and benefits of call center telephony over the Web against an affordable & flexible pay-as-you-go subscription model. Thus, in-house infrastructure deployment to manage public switched telephone networks, storage, communication ...

  4. Telemarketing - Wikipedia

    en.wikipedia.org/wiki/Telemarketing

    Telemarketing. Telemarketing (sometimes known as inside sales, [1] or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call.

  5. Predatory marketing calls will be data protection priority ...

    www.aol.com/predatory-marketing-calls-data...

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  6. Cold calling - Wikipedia

    en.wikipedia.org/wiki/Cold_calling

    Since the rise of the Internet, social media and instant text messaging, a significant portion of people tends to prefer texting over calling and ignores incoming phone calls from unfamiliar numbers. [8] [9] Cold calling has also been used by scammers. One such example was when groups of impostors posed as members of the Microsoft support team ...

  7. Telemarketing fraud - Wikipedia

    en.wikipedia.org/wiki/Telemarketing_fraud

    Crawler devices - A majority of fraudulent calls originate from Nigerian phone scammers, who claim $12.7 billion a year off phone scams. [23] Some callers have to make up to 1000 calls per day. To help with speeding things up, they will sometimes use crawler devices which is computerized to go through every area code calling each number.

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