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The building contains two hotels, the Element Philadelphia, a brand by Westin Hotels, and the W Philadelphia, a brand of W Hotels, both of which are subsidiaries of Marriot International. At 617 ft (188 m), it is the 9th-tallest building in Philadelphia, and 12th-tallest building in Pennsylvania, as well as the tallest hotel in Philadelphia.
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In September 2016, Marriott incorporated the W chain into its own portfolio as part of its acquisition of Starwood. [12] In 2024, the Delano Las Vegas, located within the Mandalay Bay, became the W Las Vegas. [13] In December 2024, W Hotels opened W Prague at the Grand Hotel Evropa in Prague, its first hotel in the Czech Republic. [14]
Announced in 2006, and originally known as Element by Westin, Element was Starwood's first brand of hotels intended to be environmentally friendly and LEED certified. The designs include energy and water efficient features. The first Element hotel opened in Lexington, Massachusetts, in July 2008. [27]
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Major soft brands launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph. [6]