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2. Data management platform - Wikipedia

   en.wikipedia.org/wiki/Data_management_platform

   DMPs are used for profiling, analyzing, and targeting online customers in digital marketing. They work in the following areas: Ad targeting – creating audience segments and targeting specific users with personalized ad campaigns, such as displaying advertisements for cars to users who demonstrate interest in buying a new car. [7]

3. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

4. Hypertargeting - Wikipedia

   en.wikipedia.org/wiki/Hypertargeting

   Hypertargeting refers to the ability to deliver advertising content to specific interest-based segments in a network.MySpace coined the term in November 2007 [1] with the launch of their SelfServe advertising solution (later called myAds [2]), described on their site as "enabling online marketers to tap into self-expressed user information to target campaigns like never before."

5. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages that they think might be relevant. In 2023, Google introduced Topics API, which allows targeting ads based on browsing history stored in browser, to Google Chrome.

6. Behavioral retargeting - Wikipedia

   en.wikipedia.org/wiki/Behavioral_retargeting

   Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's ...

7. Meta faces new limits on ad-targeting in Europe as nemesis ...

   www.aol.com/finance/meta-faces-limits-ad...

   Meta faces yet more restrictions on its core ad business in Europe, following a ruling by the EU’s top court. In its Friday ruling, the Court of Justice of the EU confirmed that the principle of ...