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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
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Rose worked in search engine optimisation (SEO) for seven years at various agencies in Leeds, England before founding a business. [6] In 2019, Rose applied for the BBC's The Apprentice TV show. [7] She created a business plan and made it through to the final 30 but was rejected by the show.
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web.
SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. In some contexts, the term SEM is used exclusively to mean pay per click advertising , [ 2 ] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.