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Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
Boundless was an American company, founded in 2011, which created free and low-cost textbooks and distributed them online. In April 2015, it was acquired by Valore. [1] The combined company is based in Boston, Massachusetts. In May 2017, it was announced that Boundless course materials would not be available after September 2017.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
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AbeBooks (/ ˈ eɪ b. b ʊ k s / AYB-buuks [1]) is an e-commerce global online marketplace with seven websites that offer books, fine art, and collectables from sellers in over 50 countries. Launched in 1996, it specialises in used, rare and out-of-print books. AbeBooks has been a subsidiary of Amazon since 2008. [2]