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According to Fast Company, the change coincided with the decision to do away with the surrounding Starbucks coffee circle. That left the siren standing alone, and, as such, under greater scrutiny.
The words “Starbucks Coffee” were also removed from the logo, as people saw the Siren and immediately associated it with the coffee chain. However, nothing about this Siren is “perfect.”
The original Starbucks logo was somewhat crudely designed; it had been made from a wood carving, Co.Design reports. So when the image was revamped in 2011, the designers wanted to make the logo ...
In 2009, at least three stores in Seattle were de-branded to remove the logo and brand name, and remodel the stores as local coffee houses "inspired by Starbucks". [ 275 ] [ 276 ] CEO Howard Schultz called the unbranded stores a "laboratory for Starbucks". [ 277 ]
For example, Starbucks uses the colours green and white in their logo. Green is a colour that is secure, natural, easygoing and relaxing. White is a colour that symbolizes goodness, purity, and sophistication. The Starbucks logo itself has stood the test of time by evolving with the company in direct relationship to their corporate identity.
The Original Starbucks has kept its early appearance over time, and is subject to design guidelines and historic significance. [6] It is known for tourist attraction and hosting crowds. [7] [8] The store began by selling whole bean coffee, tea, and spices. [9]
The first Stealth Starbucks opened in 2009. [2] In that year, at least three stores in Seattle were de-branded to remove the logo and brand name, and remodel the stores as local coffee houses "inspired by Starbucks." [3] [4] CEO Howard Schultz says the unbranded stores are a "laboratory for Starbucks". [5]
The post The Hidden Detail on the Starbucks Logo You Never Noticed Before appeared first on Taste of Home. If you look closely, you’ll notice one small imperfection in the iconic Starbucks logo ...