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An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research on the visual system , in psychology, in psycholinguistics , marketing, as an input device for human-computer interaction , and in product design.
After the sale of the ENT productline to Interacoustics – the diagnostics arm of William Demant Group – in 2001, [14] the spin-out of the retinal treatment activities into OD-OS in 2008, [15] and the sale of the Ophthalmic division to Alcon in 2012, [16] [17] the company focused on scientific and professional eye tracking research solutions ...
Oculometer is a device that tracks eye movement. [1] [2] The oculometer computes eye movement by tracking corneal reflection relative to the center of the pupil. [3]An oculometer, which can provide continuous measurements in real time, can be a research tool to understand gaze as well as cognitive function.
The German company, which was founded in 1991, has done significant work in eye-tracking research with proprietary eyeglass hardware while also working on consumer-focused applications like eye ...
Eye trackers which precisely measure the eye's position and movement are also commonly used to determine fixation points in perception experiments. [1] [2] When the display is manipulated with the use of an eye tracker, this is known as a gaze contingent display. [3] Fixations may also be determined automatically using computer algorithms. [4] [5]
The eye-tracking device (ETD) is a headmounted device, designed for measurement of 3D eye and head movements under experimental and natural conditions. The tracker permits comprehensive measurement of eye movement (three degrees of freedom) and optionally head movement (six degrees of freedom).
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Owing to the connection between eye movements and cognitive function, Tobii's products are used in a range of fields including psychology, neuroscience, and visual perception. [ citation needed ] Eye tracking is used by consumer retail businesses to assess the efficiency of store layouts, product placement, and advertising.