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Participants receive rewards for every survey they complete, and while the company doesn’t specify the amount, Focus Group says it has paid out $65 million in the past year. 4. LifePoints
Often respondents open up more online than they would in person, which is valuable for sensitive subjects. [2] Like in-person focus groups, online groups are usually limited to 8-10 participants. 'Whiteboard' exercises and the ability to mark up concepts or other visual stimuli simulate many of the characteristics of in-person groups.
Market research communities (Insight communities) - These typically involve participants taking part in various research activities over a period of time, rather than taking part in one research event, such as an online focus group. The activities often include short surveys, quick polls, online focus groups, and participant-led discussion forums.
Mini focus groups - groups are composed of four or five members rather than 6 to 12; Teleconference focus groups - telephone network is used; Creativity groups; Band obsessive group; Online focus groups - computers connected via the internet are used; Phone/ web focus groups - live group conducted over the phone and online with 6 to 8 participants.
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These include telephone, face-to-face, and online surveys, focus groups, consultations, and social media monitoring. [ 18 ] As a registered market research agency, Savanta ComRes is exempt from the UK's Telephone Preference Service , and can therefore conduct computer-assisted telephone interviewing (CATI) across the country. [ 19 ]