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Reverse marketing is the concept of marketing in which the customer seeks the firm rather than marketers seeking the customer. [1] Usually, this is done through traditional means of advertising, such as television advertisements , print magazine advertisements and online media .
Reverse psychology is often used on children due to their high tendency to respond with reactance, a desire to restore threatened freedom of action. Questions have, however been raised about such an approach when it is more than merely instrumental, in the sense that "reverse psychology implies a clever manipulation of the misbehaving child". [5]
Integrated marketing communications; Low-end market; Marketing communications; Marketing experimentation; Marketing exposure; Marketing information system; Marketing mix for product software; Marketing speak; Megamarketing; Name program; Networks in marketing; Next-best-action marketing; Nielsen ratings; Out-of-box experience; Perishability ...
Reverse psychology, also known as strategic self-anticonformity, is a strategy that entails promoting a behavior that differs from the desired objective. While it can be used to control another person's conduct, it can also be used to manipulate them. Paradoxical interventions should not be used to directly target dangerous or criminogenic ...
Boomerang effect (psychology) (social psychology) (psychology) Bouba/kiki effect (cognitive science) Bowditch effect (medicine) Bradley effect (American political terms) (elections in the United States) (political history of the United States) (political neologisms) (politics and race) (polling) (psephology) (racism)
In social psychology, people's tendency to align their beliefs and behaviors with a group is known as 'herd mentality' or 'groupthink'. [8] The reverse bandwagon effect (also known as the snob effect in certain contexts) is a cognitive bias that causes people to avoid doing something, because they believe that other people are doing it. [9]
The similarity heuristic is very easy to observe in the world of business, both from a marketing standpoint and from the position of the consumer. People tend to let past experience shape their world view; thus, if something presents itself as similar to a good experience had in the past, it is likely that the individual will partake in the current experience.
Reversal theory is a structural, phenomenological theory of personality, motivation, and emotion in the field of psychology. [1] It focuses on the dynamic qualities of normal human experience to describe how a person regularly reverses between psychological states, reflecting their motivational style, the meaning they attach to a situation at a given time, and the emotions they experience.