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2. Campaign to 'put small businesses on the map' - AOL

   www.aol.com/campaign-put-small-businesses-map...

   A town's small businesses say they are “grateful” to feature in a nationwide social media campaign urging people to shop local. Six firms in Chippenham, Wiltshire, are being filmed as part of ...

3. 20 small business ideas - AOL

   www.aol.com/finance/20-small-business-ideas...

   If you want to start a business but are unsure what type of business is best, check out this list of 20 good small business ideas to help you decide. 1. Virtual assistant

4. Guerrilla marketing - Wikipedia

   en.wikipedia.org/wiki/Guerrilla_marketing

   Guerrilla marketing is not exclusive to small companies. For big companies it is a high risk, high reward strategy. When successful, it can capture additional market share, but if it fails it can damage the company's brand image. One successful guerrilla marketing campaign is the Coca-Cola ‘Happiness Machine”.

5. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since

6. Marketing strategy - Wikipedia

   en.wikipedia.org/wiki/Marketing_strategy

   Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

7. Personalized marketing - Wikipedia

   en.wikipedia.org/wiki/Personalized_marketing

   Personalized marketing allows businesses to learn more about customers based on demographic, contextual, and behavioral data. This behavioral data, as well as being able to track consumers’ habits, allows firms to better determine what advertising campaigns and marketing efforts are bringing customers in and what demographics they are ...