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Izod Premium Essentials: Introduced in Spring 2017 as Heritage Essentials, it was renamed to Premium Essentials with the spring 2018 collection; it was a collection of dressy-casual clothing for men such as button-down poplin sport shirts, spring/summer interlock knit polo shirts, and wool-blend sweater vests. Previously discontinued Spring ...
The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt. When the shirts began to sell well, Crystal decided to keep the combined names.
The company claims this as the first example of a brand name appearing on the outside of an article of clothing. [8] Starting in the 1950s, Izod produced clothing known as Izod Lacoste under license for sale in the US. This partnership ended in 1993 when Lacoste regained exclusive U.S. rights to distribute shirts under its own brand.
Horse Shirt (introduced 1982) [3] — a take-off on the Polo Ralph Lauren Polo shirt which "shows the rider being dragged behind the horse." [ 4 ] [ 6 ] The product attracted a lawsuit — similar to the one related to Croc O' Shirt — from Polo Ralph Lauren, Ltd., in late 1983, [ 6 ] which in 1984 was also settled out of court, [ 3 ] with Mad ...
Nautica was founded in 1983 by clothing designer David Chu and a partner. It was purchased for cash and stock in 1984 by State-O-Maine, a New York–based apparel company. State-O-Maine changed its name to Nautica in 1994. VF Corporation purchased Nautica in 2003. [1]
The first collar-attached shirt was introduced in 1929. The Bass Weejun was introduced in 1936. Geoffrey Beene shirts were launched in 1982. In 1987, Phillips-Van Heusen acquired G. H. Bass. In 1995, the corporation acquired the Izod brand, followed by the Arrow brand in 2000, and the Calvin Klein company in 2002. [11]