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In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [18] At the 2010 and 2014 Great American Beer Festival, Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft.
Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [2]
Miller Lite: An American-style light lager. Introduced in 1972, it was the first light beer to see wide popularity. It is 4.2% abv (4% in Canada). Miller High Life Light: Introduced in 1994, it had 4.1% abv. It was discontinued in 2021 to focus on Miller Lite, but brought back in 2024. [18] [19]
The beer brand is reigniting the decades-long debate, this time with nostalgia-fueled ads featuring a new generation of retired sports stars. Miller Lite's age-old 'Great Taste, Less Filling ...
Miller Lite is betting so with its new Beer Mints. Billed by the longtime light beer brand as having "the same great taste as Miller Lite, only without the beer," the new Beer Mints ($5 for a tin ...
In 2022, Combs partnered with Miller Lite, releasing his first limited edition custom can with the brand. "Last year’s limited-edition Luke Combs cans did really well for us," Jamie Rubinstein ...
Introduced to market on July 31, 1977, the brand formulation had 97 kcal (406 kJ), to compete with Miller Lite's 96 kcal (402 kJ), and was called "Anheuser-Busch Natural Light." The brand was Anheuser-Busch's first widely-distributed light beer , followed by Michelob Light and Bud Light , introduced in 1978 and 1981, respectively.
Other beers marketed under the Busch brand name are Busch Light, a 4.1% light lager introduced in 1989, Busch Ice, a 5.9% ice beer introduced in 1995, [67] and Busch NA, a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn. [ 68 ]