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The tendency for humans to spread false information has to do with human behavior; according to research, humans are attracted to events and information that are surprising and new, and, as a result, cause high arousal in the brain. [46] [47] Besides, motivated reasoning was found to play a role in the spread of fake news. [48]
The Shorenstein Center at Harvard University defines disinformation research as an academic field that studies "the spread and impacts of misinformation, disinformation, and media manipulation," including "how it spreads through online and offline channels, and why people are susceptible to believing bad information, and successful strategies for mitigating its impact" [23] According to a 2023 ...
The word meme was coined by Richard Dawkins in his 1976 book The Selfish Gene as an attempt to explain memetics; or, how ideas replicate, mutate, and evolve. [4] When asked to assess this comparison, Lauren Ancel Meyers, a biology professor at the University of Texas, stated that "memes spread through online social networks similarly to the way diseases do through offline populations."
Jenkins situates spreadability in a particular context. This concept is particularly contextualised in the social media era and the Web 2.0 culture. These two transformations can be considered prerequisites for the idea of spreadability to exist and for spreadable media to adopt such mechanisms to achieve spreadability.
Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. [1] It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. [2]
A Christian proselytizer trying to spread his faith in London, England, 1970. Proselytism (/ ˈ p r ɒ s əl ɪ t ɪ z əm /) is the policy of attempting to convert people's religious or political beliefs. [1] [2] [3] Carrying out attempts to instill beliefs can be called proselytization. [4]
Information dissemination strategies only become propaganda strategies when coupled with propagandistic messages. [citation needed] Identifying these messages is a necessary prerequisite to study the methods by which those messages are spread. "Comrade Lenin Cleanses the Earth of Filth" by Viktor Deni.
Another definition, given by Hokky Situngkir, tried to offer a more rigorous formalism for the meme, memeplexes, and the deme, seeing the meme as a cultural unit in a cultural complex system. It is based on the Darwinian genetic algorithm with some modifications to account for the different patterns of evolution seen in genes and memes.