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  2. Proselytism - Wikipedia

    en.wikipedia.org/wiki/Proselytism

    A Christian proselytizer trying to spread his faith in London, England, 1970. Proselytism (/ ˈ p r ɒ s əl ɪ t ɪ z əm /) is the policy of attempting to convert people's religious or political beliefs. [1] [2] [3] Carrying out attempts to instill beliefs can be called proselytization. [4]

  3. Viral phenomenon - Wikipedia

    en.wikipedia.org/wiki/Viral_phenomenon

    The word meme was coined by Richard Dawkins in his 1976 book The Selfish Gene as an attempt to explain memetics; or, how ideas replicate, mutate, and evolve. [4] When asked to assess this comparison, Lauren Ancel Meyers, a biology professor at the University of Texas, stated that "memes spread through online social networks similarly to the way diseases do through offline populations."

  4. Viral marketing - Wikipedia

    en.wikipedia.org/wiki/Viral_marketing

    Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. [1] It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. [2]

  5. Spreadability - Wikipedia

    en.wikipedia.org/wiki/Spreadability

    As one could infer from the name, a “medium,” is essentially between two things (e.g. a person listening to the radio in their car). [17] Media content is produced, and/or ‘altered,’ [18] and then circulated on the media platform(s). According to Karcher, the three main types of spreadable media are “from scratch (original), altered ...

  6. Cultural diffusion - Wikipedia

    en.wikipedia.org/wiki/Cultural_diffusion

    In cultural anthropology and cultural geography, cultural diffusion, as conceptualized by Leo Frobenius in his 1897/98 publication Der westafrikanische Kulturkreis, is the spread of cultural items—such as ideas, styles, religions, technologies, languages—between individuals, whether within a single culture or from one culture to another.

  7. Propaganda - Wikipedia

    en.wikipedia.org/wiki/Propaganda

    James Montgomery Flagg’s famous “Uncle Sam” propaganda poster, made during World War I. Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational ...

  8. Semantic processing - Wikipedia

    en.wikipedia.org/wiki/Semantic_Processing

    In psycholinguistics, semantic processing is the stage of language processing that occurs after one hears a word and encodes its meaning: the mind relates the word to other words with similar meanings. Once a word is perceived, it is placed in a context mentally that allows for a deeper processing.

  9. Cultural globalization - Wikipedia

    en.wikipedia.org/wiki/Cultural_globalization

    The patterns of cultural globalization is a way of spreading theories and ideas from one place to another. Although globalization has affected us economically and politically, it has also affected us socially on a wider scale.