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An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by attempting to increase fear towards an alternative. An appeal to fear is related to the broader strategy of fear appeal and is a common tactic in marketing, politics, and media (communication ...
Appeal to fear – generating distress, anxiety, cynicism, or prejudice towards the opponent in an argument. [79] Appeal to flattery – using excessive or insincere praise to obtain common agreement. [80] Appeal to pity (argumentum ad misericordiam) – generating feelings of sympathy or mercy in the listener to obtain common agreement. [81]
Appeals to authority cite prominent figures to support a position, idea, argument, or course of action. Appeal to fear Appeals to fear seek to build support by instilling anxieties and panic in the general population, for example, Joseph Goebbels exploited Theodore Kaufman's Germany Must Perish! to claim that the Allies sought the extermination ...
Fear-only fear pattern Partial-relief fear pattern Fear-relief fear pattern. In advertising, a fear pattern is a sequence of fear arousal and fear reduction that is felt by the viewing audience when exposed to an advertisement, [1] which attempts to threaten the audience by presenting a negative physical, psychological or social consequence that is likely to occur if they engage in a ...
Fear, uncertainty, and doubt (FUD) is a manipulative propaganda tactic used in sales, marketing, public relations, politics, polling, and cults. FUD is generally a strategy to influence perception by disseminating negative and dubious or false information , and is a manifestation of the appeal to fear .
Fear appeal is a term used in psychology, sociology and marketing.It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear.
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Appeal to emotion or argumentum ad passiones (meaning the same in Latin) is an informal fallacy characterized by the manipulation of the recipient's emotions in order to win an argument, especially in the absence of factual evidence. [1]