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Katie Rodan (née Pregerson, born 1955–1956) is an American dermatologist, entrepreneur, [2] and author. [3] She is co-creator of the acne management system Proactiv , co-founder of multi-level marketing skincare company Rodan + Fields , and operates a private cosmetic dermatology practice in Oakland, California .
Rodan & Fields, LLC, known as Rodan + Fields or R+F, is an American multi-level marketing company specializing in skincare products. Katie Rodan and Kathy A. Fields, creators of Proactiv, started the Rodan + Fields brand in 2002 and sold it a year later. They relaunched the brand in 2007 as a multi-level marketing firm.
Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities. [2]
We tested the Rodan + Field Redefine Regimen, a skincare line of multiple products meant to lift, sculpt, and rejuvenate your skin over time.
Skincare brand Rodan + Fields topped $1 billion in revenue thanks to pictures on social media.
The Rodan + Fields and Proactiv founders launched haircare—including shampoo, conditioner, and dry shampoo—to address frizzy and fine and thinning hair.