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The full-length documentary features in-depth conversations with Rams about his design philosophy, the process behind some of his most iconic designs, his inspiration and his regrets. Some of the funds raised in the Kickstarter campaign also helped to preserve Rams's design archive in cooperation with the Dieter and Ingeborg Rams Foundation. [48]
The work and principles of Dieter Rams, the chief designer at Braun from 1961 until 1995, influenced Ive's work. In Gary Hustwit's documentary film Objectified (2009), Rams says that Apple is one of only a handful of companies existing today that design products according to his ten principles of good design. [62] [63]
Dieter Rams, who was a newly hired Braun designer, collaborated with HfG on developing the forward-looking Braun product design approach. With this partnership the "Braun style" was developed, and according to Tomás Maldonado, "the style differed from Olivetti who sought unity in variety , while the style of Braun sought unity in the product ...
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The Design Trilogy (Helvetica, Objectified, Urbanized), Rams Gary Hustwit is an American independent filmmaker and photographer. He is best known for his design documentaries, which examine the impact of trends in graphic design , typography , industrial design , architecture, and urban planning .
Rams is a documentary film about German industrial designer Dieter Rams, directed by Gary Hustwit. Hustwit ran a successful Kickstarter campaign in 2016 to raise initial funding for the film. [1] The film examines Rams' influence on modern design, his work for Braun and Vitsœ, and his philosophies on sustainability and consumerism. [2]
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Design theory has been approached and interpreted in many ways, from designers' personal statements of design principles, through constructs of the philosophy of design to a search for a design science. The essay "Ornament and Crime" by Adolf Loos from 1908 is one of the early