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A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.
A descriptive statistic (in the count noun sense) is a summary statistic that quantitatively describes or summarizes features from a collection of information, [1] while descriptive statistics (in the mass noun sense) is the process of using and analysing those statistics.
The interpretation of profiles can lead to the reiterant – possibly real-time – fine-tuning of specific previous steps in the profiling process. The application of profiles to people whose data were not used to construct the profile is based on data matching, which provides new data that allows for further adjustments.
Representative sampling assures that inferences and conclusions can safely extend from the sample to the population as a whole. A major problem lies in determining the extent that the sample chosen is actually representative. Statistics offers methods to estimate and correct for any bias within the sample and data collection procedures.
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
With the application of probability sampling in the 1930s, surveys became a standard tool for empirical research in social sciences, marketing, and official statistics. [1] The methods involved in survey data collection are any of a number of ways in which data can be collected for a statistical survey. These are methods that are used to ...
This is a list of statistical procedures which can be used for the analysis of categorical data, also known as data on the nominal scale and as categorical variables. General tests [ edit ]
Demographic statistics are measures of the characteristics of, or changes to, a population. Records of births, deaths, marriages, immigration and emigration and a regular census of population provide information that is key to making sound decisions about national policy. [1] [2] A useful summary of such data is the population pyramid. It ...