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Rather impulsively, I had committed to Liquiteria's "Level 2: Restore and Re-energize" juice cleanse, which meant subsisting on 760 calories of pressed fruits and vegetables for three straight days.
Starting with Liquiteria in 1996, cold-pressed juice bars first emerged in New York City and have since spread internationally. [9] Though the size of the cold-pressed juice industry is not independently tracked, the 2013 estimates ranged from US$1.6 billion to US$3.4 billion.
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Juice fasting became a growing trend in the United States because of Norman W. Walker and Jay Kordich who worked to transform the juice drink into a diet. [3] [4] Walker is considered to be one of the founders of the juice cleanse trend because of his technological contributions to the juicing process and his promotions of a raw food diet.
Juicing removes the fiber content of the fruit or vegetable, and the full benefits of the plant is thus not experienced. Re-adding fiber to the juice cannot be equated to whole fruits. [6] There is a loss in non-extracted polyphenols, a class of phytonutrients, in fruit juice compared to whole plant foods. [7]
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