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The song paid tribute to the Superstar shoe and attempted to flip the stereotype of the 'b-boy'. Adidas eventually signed an advertising deal with Run-D.M.C., which was the first endorsement deal between hip-hop artists and a major corporation. The brand subsequently released a Run-D.M.C. clothing line. [4]
Adidas Superstar Lux Shoes. $150 at Adidas. Adidas Superstar XLG Shoes. $110 at Adidas. ... Godiva is having a secret flash sale on Valentine's Day chocolate today; Advertisement. In Other News.
Subsequently, Adidas Superstar became very popular in the 1980s hip hop streetwear scene alongside Adidas's stripe-sided polyester suits. [ citation needed ] From 2006 to 2017, Adidas was the uniform supplier of all the 30 teams in the National Basketball Association , replacing the Reebok brand after Adidas's acquisition of Reebok.
The word was already in use at least as early as 1887, when the Boston Journal made reference to "sneakers" as "the name boys give to tennis shoes." The name "sneakers" originally referred to how quiet the rubber soles were on the ground, in contrast to noisy standard hard leather sole dress shoes .
The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [ citation needed ] [ 14 ] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott , 2NE1 , Nicki Minaj and Derrick Rose .
The 52-second long clip, shot by what appears to be some type of nanny cam, shows a seemingly possessed little boy named Connor climbing up the side of his crib and up onto the edge of the railing ...