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File:Standard web banner ad sizes.svg. Add languages. ... Examples of standard web advert sizes, from the IAB recommendations published Nov 2009: Date: 23 January 2010:
HotWired coined the term "banner ad" and was the first company to provide click through rate reports to its customers. The first web banner sold by HotWired was paid for by AT&T Corp. and was put online on October 27, 1994. [9] Another source also credits HotWired and October 1994, but has Coors' "Zima" campaign as the first web banner. [10]
Those sizes that are bold above are part of the Universal Ad Package. [20] Grayed entries were delisted after the update in 2011. [21] Standard banner ad sizes are constantly evolving due to consumer creative fatigue and banner blindness. Ad companies consistently test performance of ad units to ensure maximum performance for their clients.
The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.
If you are producing a banner and want it to be able to fit in a standard banner slot, it should match one of the sizes given at standard banner sizes. Please group by and give the size to make it easy for people to find the banner which will fit their space.
Banners can be found plastered behind a window screen, as billboards, atop skyscrapers, or towed by airplanes or blimps. As with variable of size and quantity, the number of sides and quality of ink are as much of a crucial factor. In an instance of retail stores which purchase pre-printed clearance banners, or a variety of sale banner.
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