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Thanks to its rebranding, the company’s made a big comeback — clearing $1 billion in profit in three of the last four years — and is arguably leading the charge for the future of online banking.
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
Brand licensing is a well-established business, in both patents and trademarks.A concept established in British business, the world's first licensed character was a soft toy of Peter Rabbit, a fictional character created by Beatrix Potter and patented in 1903, to be sold alongside the first public edition of The Tale of Peter Rabbit.
This article by the BBC is an example of the term being used generically. Doshirak: Instant noodles: Paldo Co. Ltd., previously Korea Yakult: Used in Russia to refer to any kind of instant noodles. [100] Dremel: Rotary Tool: Robert Bosch GmbH: Small handheld rotary tools are often called dremels or dremel clones. [citation needed] Durex
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“We develop over 1,000 names, and we slaughter every one of those darlings except for one,” said Anthony Shore of the naming process.
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
An Internet entrepreneur is an owner, founder or manager of an Internet-based business. This list includes Internet company founders and people brought on to companies for their general business or accounting acumen, as is the case with some CEOs hired by companies started by entrepreneurs.