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In 2002, Fields and Rodan launched their skincare line. Those products ranged from cleansers, to acne treatments. [5] Their Redefine skincare line is a three step regimen. . Starting from either a Clay or Foaming Cleanser (Step 1), a Pore Refining Toner (Step 2), A Defense Lotion or Cream (Step 3), and lastly a Restorative Cream or Lotion (Ste
Proactiv was created in the late 1980s by Katie Rodan and Kathy A. Fields, who met while at Stanford University School of Medicine. [9] [10]Proactiv was offered to Neutrogena, which declined it, but its CEO, Allan Kurtzman, suggested selling it via infomercials.
Kathy A. Fields is a dermatologist with a private practice located in San Francisco, California. She is also the co-creator of Proactiv and co-founder of Rodan + Fields, leading her to amass a $1.5 billion net worth. [1] In 2018, Forbes listed her as number eighteen on its list of "America's Self-Made Women". [1]
Skincare brand Rodan + Fields topped $1 billion in revenue thanks to pictures on social media.
Katie Rodan (née Pregerson, born 1955–1956) is an American dermatologist, entrepreneur, [2] and author. [3] She is co-creator of the acne management system Proactiv, co-founder of multi-level marketing skincare company Rodan + Fields, and operates a private cosmetic dermatology practice in Oakland, California.
The major contributions to the concept of the Big Push were made by Paul Rosenstein-Rodan in 1943 and later on by Murphy, Shleifer and Vishny in 1989. Also, some contributions of Matsuyama (1992), Krugman (1991) and Romer (1986) proved to be seminal for later literature on the Big Push.