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A Hardee's in Hong Kong A Hardee's Red Burrito location in Florida Big Twin hamburger. A new Hardee's logo was unveiled in 2006 that featured script lettering and retained the iconic Happy Star, further unifying the Hardee's and Carl's Jr. brands. Hardee's also marketed special Super Bowl celebratory pins in the early 1990s. [26]
Carl's Jr. logo from November 5, 2018, [32] to September 21, 2022 (it was still used on its website until early December). Still used on some newly remodeled locations. When Carl's Jr. first started rebranding Hardee's locations into the Carl's Jr. name, both chains mostly kept separate ads.
CKE Restaurants Holdings, Inc. (an acronym for Carl Karcher Enterprises) is an American fast food corporation and is the parent organization for the Carl's Jr., Hardee's, Green Burrito, and Red Burrito brands. [4] [5] CKE Restaurants is headquartered in Franklin, Tennessee. [6]
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CKE Restaurants (CKE), owner of the Carl's Jr. and Hardee's chains, agreed on Friday to sell itself to buyout firm Thomas H. Lee Partners for $928 million, underscoring the economic power of fast ...
Unlike the two CKE chains (which have at various points flip flopped between marketing Carl's Jr. & Hardee's as one chain or separate regional chains that both share Carl's Jr's Happy Star logo and imaging, but have largely separate menus), Checkers promptly merged Rally's into its branding, and the two chains are now only different by name.
Carl's Jr. is known for its racy ads featuring the likes of Charlotte McKinney, Paris Hilton and Emily Ratajkowski -- but now, they're nowhere to be seen. Carl's Jr. performs a u-turn with its ...