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Heuristics (from Ancient Greek εὑρίσκω, heurískō, "I find, discover") is the process by which humans use mental shortcuts to arrive at decisions. Heuristics are simple strategies that humans, animals, [1] [2] [3] organizations, [4] and even machines [5] use to quickly form judgments, make decisions, and find solutions to complex problems.
Gigerenzer & Gaissmaier (2011) state that sub-sets of strategy include heuristics, regression analysis, and Bayesian inference. [14]A heuristic is a strategy that ignores part of the information, with the goal of making decisions more quickly, frugally, and/or accurately than more complex methods (Gigerenzer and Gaissmaier [2011], p. 454; see also Todd et al. [2012], p. 7).
In psychology, the take-the-best heuristic [1] is a heuristic (a simple strategy for decision-making) which decides between two alternatives by choosing based on the first cue that discriminates them, where cues are ordered by cue validity (highest to lowest). In the original formulation, the cues were assumed to have binary values (yes or no ...
The heuristic-systematic model of information processing (HSM) is a widely recognized [citation needed] model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. [1] The model states that individuals can process messages in one of two ways: heuristically or systematically. Systematic processing entails ...
Equity heuristic, also referred to 1/N heuristic. Using the heuristic means equally distributing resources among the available options. The heuristic was found to be successful in the stock market [17] and also been found to describe parental resource allocation decisions: parents typically allocate their time and effort equally amongst their ...
In the 1980s, however, Jerry Fodor revived the idea of the modularity of mind, although without the notion of precise physical localizability. Drawing from Noam Chomsky's idea of the language acquisition device and other work in linguistics as well as from the philosophy of mind and the implications of optical illusions, he became a major proponent of the idea with the 1983 publication of ...
The representativeness heuristic is simply described as assessing similarity of objects and organizing them based around the category prototype (e.g., like goes with like, and causes and effects should resemble each other). [2] This heuristic is used because it is an easy computation. [4]
Heuristic algorithms (1 C, 16 P) R. Razors (philosophy) (15 P) Rules of thumb (2 C, 63 P) Pages in category "Heuristics" The following 76 pages are in this category ...