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Les Schwab founded the company with a single store in Prineville, Oregon, when he bought OK Rubber Welders in 1952. Corporate headquarters were moved from Prineville to Bend in 2008. [ 2 ] From 1964 until 2011, the firm offered an innovative February "Free-Beef" promotion, [ 3 ] [ 4 ] to boost sales during slow late-winter months.
Leslie Bishop Schwab (October 3, 1917 – May 18, 2007) was an American businessman from Oregon. [1] He was the founder of Les Schwab Tire Centers, a company which Modern Tire Dealer called "arguably the most respected independent tire store chain in the United States."
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In 1982, Schwab became the first firm to offer 24/7 order entry and quote service. It opened its first international office in Hong Kong, and the number of client accounts totaled 374,000. [ 12 ] By 1995 the company was by far the largest discount broker, with revenue of $1.4 billion and $200 billion in total assets managed.
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