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Often respondents open up more online than they would in person, which is valuable for sensitive subjects. [2] Like in-person focus groups, online groups are usually limited to 8-10 participants. 'Whiteboard' exercises and the ability to mark up concepts or other visual stimuli simulate many of the characteristics of in-person groups.
Mini focus groups - groups are composed of four or five members rather than 6 to 12; Teleconference focus groups - telephone network is used; Creativity groups; Band obsessive group; Online focus groups - computers connected via the internet are used; Phone/ web focus groups - live group conducted over the phone and online with 6 to 8 participants.
Market research communities (Insight communities) - These typically involve participants taking part in various research activities over a period of time, rather than taking part in one research event, such as an online focus group. The activities often include short surveys, quick polls, online focus groups, and participant-led discussion forums.
This page was last edited on 16 February 2024, at 23:01 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
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Wickes Group plc trading as Wickes is a home improvement retailer and garden centre, based in the United Kingdom with more than 230 stores throughout the country. Its main business is the sale of supplies and materials, for homeowners and the building trade. [ 2 ]