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Menu engineering or Menu psychology, is the design of a menu to maximize restaurant profits. [ 1 ] [ 2 ] [ 3 ] This also applies to cafes, bars, hotels, food trucks, event catering and online food delivery platforms.
Menu showing a list of desserts in a pizzeria. In a restaurant, the menu is a list of food and beverages offered to the customer. A menu may be à la carte – which presents a list of options from which customers choose, often with prices shown – or table d'hôte, in which case a pre-established sequence of courses is offered.
A menu bar is displayed horizontally across the top of the screen and/or along the tops of some or all windows. A pull-down menu is commonly associated with this menu type. When a user clicks on a menu option the pull-down menu will appear. [3] [4] A menu has a visible title within the menu bar. Its contents are only revealed when the user ...
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Text-based menu in an application program Text-based menu (German) with selection by cursor keys or mouse. A computer using a command line interface may present a list of relevant commands with assigned short-cuts (digits, numbers or characters) on the screen. Entering the appropriate short-cut selects a menu item.
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