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Sales Letter intended to get the customer to commit to purchasing the product or service, typically without any further intervention. Sales letter are a special form of advertising, aiming to sell company’s goods and services. Sales letter must be arouse interest, sound convincing, create a desire and encourage the reader to take action.
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising , personal selling , direct marketing and publicity / public relations . Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
The letter is a very important witness to the Carolingian educational reforms during the Carolingian Renaissance from the late 8th century to the 9th century. The letter shows Emperor Charlemagne's interest in promoting learning and education within his empire. [1] The oldest existing copy of this letter comes from the 8th century.
Having the reader's interest it must create "Desire to Buy," 4th. Having created the desire to buy it should help "Decision". [27] The first published instance of the general concept, however, was in an article by Frank Hutchinson Dukesmith (1866–1935) in 1904. Dukesmith's four steps were attention, interest, desire, and conviction. [28]
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Promotion: Promotion encompasses all the activities a company undertakes to communicate the value of its product or service to the target audience. This includes advertising, sales promotions, public relations, social media marketing, and any other methods used to create awareness and generate interest in the offering. [ 1 ]
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