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  2. Sensory branding - Wikipedia

    en.wikipedia.org/wiki/Sensory_branding

    Sight has been the most used sense in the advertising world over the past century. [14] Sight is the most prominent sense of all because eyes contain two-thirds of the sense cells in the body. Firms or brands utilize this sense in order to establish its identity and ultimately create a sight experience for an individual.

  3. Emotional branding - Wikipedia

    en.wikipedia.org/wiki/Emotional_branding

    Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product ) that cannot ...

  4. This emotional ad about the meaning of Christmas will make ...

    www.aol.com/news/emotional-holiday-ad-meaning...

    Sam Teale Productions' viral Christmas ad about true meaning of Christmas shows reality of cost of living in the U.K. and mental toll of holidays on parents.

  5. Family in advertising - Wikipedia

    en.wikipedia.org/wiki/Family_in_advertising

    A parent might want to purchase a product which limits harm for their child due to their emotional attachment to the child, and emotional and psychological persuasion are popular advertising strategies. [3] Family affects audiences at the psychological level, the level at which advertising is most effective. [9]

  6. Why the John Lewis advert gets us every year - AOL

    www.aol.com/news/the-john-lewis-christmas-advert...

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  7. People are getting emotional over Super Bowl ad inspired by ...

    www.aol.com/news/people-getting-emotional-over...

    People in the comments section applauded the brand for its message and ad. One person wrote: "Bravo to their media team! Thank you for highlighting the few that saw this as an opportunity to ...

  8. McDonald's new emotional Christmas ad is seriously a ... - AOL

    www.aol.com/finance/mcdonalds-emotional...

    The holiday commercial ad — titled “Imaginary Iggy” — is fittingly set to Mabel’s piano-ballad cover of Cyndi Lauper’s “Time After Time” as it follows a shy girl, Matilda, through ...

  9. Music in advertising - Wikipedia

    en.wikipedia.org/wiki/Music_in_advertising

    Easily recognizable music is put in television ads to produce a "significant positive relationship with recall and comprehension" for the viewer. [1] On top of this, "recall of information is improved when cued with a well-known song." [11] Advertisements strategically use popular music to make a lasting impression on viewers.