Search results
Results From The WOW.Com Content Network
The initial New Public Management (NPM) reforms implemented in Anglo-Saxon countries inspired reforms across the world. [9] These reforms, which were triggered and motivated by a variety of factors and resulted in the development of various models, led to the emergence of a global NPM trend. [10]
The new public administration (NPA) is a perspective in public administration that emerged in the late 20th century, focusing on more collaborative and citizen-centric approach. It emphasizes responsiveness to public needs, community involvement, and the integration of management and social science principles in public sector decision-making.
Given the ideas of New Public Management—and the fact that service quality is no longer measured by the authority but by the beneficiary—administrative units have been encouraged to take account of the relational aspects of the exchange, and apply the corresponding tools for measuring service quality and the satisfaction of beneficiaries.
Experiments on co-production on public services have been launched in many countries, from Denmark to Malaysia, the UK and the US. [8]The term 'co-production' was originally coined in the late 1970s by Elinor Ostrom and colleagues at Indiana University to explain why neighbourhood crime rates went up in Chicago when the city's police officers retreated from the street into cars.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior .
Service innovations fall into two categories: Radical innovations: which are the services, systems or proposals that did not exist before. Incremental innovations: are improvements and changes in existing services. The new service development cycle (NSD) is divided into two: the planning phase and the implementation phase.
Clifford Dwight Waldo (September 28, 1913 – October 27, 2000) was an American political scientist and major figure in modern public administration. [1] Waldo's career was often directed against a scientific/technical portrayal of bureaucracy and government that now suggests the term public management as opposed to public administration. [2]
The Journal of Nonprofit & Public Sector Marketing is a quarterly peer-reviewed academic journal which covers topics related to political communication, public relations, and marketing strategy. Published by Routledge, it is indexed in Scopus, PsycINFO, Political Science Complete, and Public Affairs Index. [1]