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Sara Lee Corporation did not renew Gossard's license and redesigned the push-up style for the reintroduction of the Wonderbra to the U.S. market in 1994. [3] Since 1994, the Wonderbra has expanded from the single push-up design into a full-range lingerie fashion label in most of the world. In most countries, the brand emphasizes sex-appeal.
The precursor to the underwire bra can be traced back to at least 1893, when New Yorker Marie Tucek was granted a patent for a "breast supporter". The breast supporter was described as a modification of the corset, and was very similar to a modern push-up bra designed to support the breasts. It consisted of a plate made of metal, cardboard, or ...
Uses angled cups containing padding that pushes the breasts inward and upward, toward the center of the chest. A push-up bra is usually a demi-cup bra. The first push-up bra was patented by Marie Tucek in 1893 in response to a fashion for the Empire silhouette. [13] The design was later popularized by the introduction of a push-up Wonderbra in ...
The 12 best strapless bras for small chests and busts in 2023, per experts and reviews, are supportive and come in push-up, t-shirt, and adhesive designs.
Lisa Lindahl (née Eugénie Louise Zobian; [2] born November 23, 1948) [2] is an American entrepreneur, writer, and inventor. [3] In 1977, Lisa Lindahl co-created the "Jogbra", the first sports bra, working alongside Hinda Miller and Polly Smith. [4] She was inducted into the National Inventors Hall of Fame in 2022. [5] [6]
Kim Kardashian launched a faux nipple push-up bra that sold out quickly. (Courtesy of SKIMS) Kim Kardashian 's Skims Ultimate Nipple Bra was made to create an " attention-grabbing look ."
The best push-up bras aren’t solely for the small-chested seeking a fuller look. Designs abound for all bust sizes, offering the promise of superior lift, while addressing other needs ...
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