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The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995). Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. Bernays was the nephew of ...
Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations. [1] Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses.
For example, if a charity commissions a public relations agency to create an advertising campaign to raise money to find a cure for a disease, the charity and the people with the disease are stakeholders, but the audience is anyone who is likely to donate money. Public relations experts possess deep skills in media relations, market positioning ...
In a practical example of Edward Bernays’ theory detailed in his essay, George Washington Hill, president of the American Tobacco Company, hired Edward Bernays in 1928 to lead a campaign to entice more women to smoke in public. [7] The campaign is believed to have helped to convert attitudes towards women's smoking from a social taboo to a ...
After the success of the pro-war propaganda campaign, Bernays was hired by the American Tobacco Company to find a way to persuade American women to start smoking. In the 1920s men were the primary consumers of cigarettes, and the American Tobacco Company saw women as an untapped potential consumer base. [ 7 ]
Project Candor or Operation Candor was a public relations campaign run by the administration of Dwight D. Eisenhower.The thought behind the campaign was to inform the U.S. public of the facts as to the armaments race and the government's official analysis of those facts. [1]
Whip Inflation Now (WIN) was a 1974 attempt to spur a grassroots movement to combat inflation in the US, by encouraging personal savings and disciplined spending habits in combination with public measures, urged by U.S. President Gerald Ford. The campaign was later described as "one of the biggest government public relations blunders ever". [2]
John, Burton St. "The case for ethical propaganda within a democracy: Ivy Lee's successful 1913–1914 railroad rate campaign." Public Relations Review 32.3 (2006): 221-228. John, Burton St. and Margot Opdycke Lamme. Pathways to Public Relations: Histories of Practice and Profession (2014) Lamme, Margot Opdycke, and Karen Miller Russell.