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Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. [15] [16] The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders ...
Ruth Marianna Handler (née Mosko; November 4, 1916 – April 27, 2002) was an American business magnate and inventor.She is best known for inventing the Barbie doll in 1959 [2] and being co-founder of toy manufacturer Mattel with her husband Elliot, as well as serving as the company's first president from 1945 to 1975.
Mattel continued to develop a number of talking toys, including Chatty Baby, Tiny Chatty Baby, and Charmin' Chatty. Toys were made for cartoon favorites such as Bugs Bunny and Porky Pig, and for television characters such as Herman Munster and Mr. Ed. When Handler's daughter Barbara married Allan Segal, they created Allan, Ken's friend.
When Tyco was purchased by Mattel on March 27, 1997, it was the third-largest toy company in the United States. The brand survived into the 2000s and beyond as the Mattel "Tyco R/C" division, while much of the Sesame Street line, Magna Doodle, and the View-Master were transferred to the Fisher-Price division. On February 23, 2019, Terry Flynn ...
An icon of the toy aisle is celebrating another milestone. Mattel-owned Barbie — which first debuted on March 9, 1959 — turns 64 today, and the brand has never been stronger, says CEO Ynon Kreiz.
Matchbox is a toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc, which purchased the brand in 1997.The brand was given its name because the original die-cast "Matchbox" toys were sold in boxes similar to those in which matches were sold.
Mattel has modeled Barbie dolls after trailblazing activists, athletes, and celebrities. Barbie's Inspiring Women series includes Ida B. Wells, Rosa Parks, and Frida Kahlo.
Since 2018, Mattel has made winning back the Disney Princess and “Frozen” toy licenses a key priority and sees its pivot in strategy to an IP-drive toy company as what led to its success in ...