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John Broadus Watson (January 9, 1878 – September 25, 1958) was an American psychologist who popularized the scientific theory of behaviorism, establishing it as a psychological school. [2] Watson advanced this change in the psychological discipline through his 1913 address at Columbia University , titled Psychology as the Behaviorist Views It ...
Behaviorism was first developed by John B. Watson (1912), who coined the term "behaviorism", and then B. F. Skinner who developed what is known as "radical behaviorism". Watson and Skinner rejected the idea that psychological data could be obtained through introspection or by an attempt to describe consciousness; all psychological data, in ...
Behaviorism is a systematic approach to understand the behavior of humans and other animals. [1] [2] It assumes that behavior is either a reflex elicited by the pairing of certain antecedent stimuli in the environment, or a consequence of that individual's history, including especially reinforcement and punishment contingencies, together with the individual's current motivational state and ...
Imitating a parent, brother, peer, or a character on TV, a child may engage in the anti-social behavior of swearing. Upon saying it they may be reinforced by those around them which will lead to an increase in the anti-social behavior. The role of stimulus control has also been extensively explored in the development of anti-social behavior. [95]
[7] [8] Another pioneer was John B. Watson (1913). Watson founded the theory of behaviorism in psychology through the article "Psychology as a Behaviorist Views It". Although Behaviorism has a strong emphasis on empirical psychology, forming the methods cannot be empirically tested, and is therefore considered theoretical psychology. [9] [10]
David Easton was the first to differentiate behavioralism from behaviorism in the 1950s (behaviorism is the term mostly associated with psychology). [15] In the early 1940s, behaviorism itself was referred to as a behavioral science and later referred to as behaviorism. However, Easton sought to differentiate between the two disciplines: [16]
The term "behaviorism" was coined by American psychologist John Watson (1878–1959). Watson believed the behaviorist view is a purely objective experimental branch of natural science with a goal to predict and control behavior.
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.