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A collaboration between Swatch and Omega, the MoonSwatch collection combined Swatch’s affordability and Omega’s iconic Speedmaster design, creating a frenzy among collectors and casual watch enthusiasts alike. Long lines formed outside Swatch stores in major cities worldwide, [8] including New York, London, Paris, Tokyo, and Zurich. The ...
After teasing via social media and taking out full page newspaper ads, high-end Swiss timepiece-maker OMEGA and watch giant Swatch announced a collaboration using Omega’s iconic Speedmaster ...
Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. [1] Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formerly operated as Louis Brandt et Fils [2] until incorporating the name Omega in 1903, becoming Louis Brandt et Frère-Omega Watch & Co. [3] [4] [5] In 1984, the company officially changed its name to Omega SA [6] and opened its museum in Biel/Bienne ...
The Swatch Group is the largest watch company in the world and employs about 31,000 people in 50 countries. [5] The group owns the Swatch product line and other luxury brands, including Blancpain, Breguet, Certina, ETA, Glashütte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot. [6] [7]
Last year, the novelty of Swatch’s collab with OMEGA and the MoonSwatch — which looked almost exactly like OMEGA’s most famous model, the Speedmaster Moonwatch — led to massive lines ...
Omega cal. 321 movement. The Speedmaster was not originally designed for space exploration. Instead, it was introduced in 1957 as a sport and racing chronograph following on from the early chronographs of the 1920s and 1930s, including the Omega 28.9 chronograph, which was Omega's first small wrist chronograph, complementing Omega's position as the official timekeeper for the Olympic Games.