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The wireless bra has a hook and eye closure and is free from any irritating tags for added comfort. Amazon Playtex Women's 18-Hour Ultimate Lift Wireless Full-Coverage Bra
In 2013, the Playtex intimate apparel brand launched a $10 million integrated marketing campaign called "Be Uniquely You". This 360 rebranding included new bra styles and packaging and a strong presence in social media and national TV ads. The new campaign was created by KraftWorks NYC. [49] [50]
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Playtex: 1947 US Unknown Pretty Polly: 1919 UK Unknown Rigby & Peller: 1939 UK Thailand Schiesser: 1875 Germany Unknown Silhouette: 1887 UK Unknown Spanx: 2000 US Thailand ThirdLove: 2013 US China Trashy Lingerie: 1973 US US Triumph International: 1886 Germany Brazil/China/Thailand True & Co. 2012 US China Ultimo: 1999 ceased 2015: UK India Van ...
Front-closure: Bras with a single, non-adjustable clasp positioned in the center front gore between the breasts. Full-coverage cups usually have hook-and-eye instead of clasps. This is especially popular for big cup front-closure bras. Full-coverage: See Full-support bra below. Full-cup: Sometimes called full-support bras. Designed to offer ...
For me, that push to overhaul all of my fancy and expensive bras came from seeing Walmart’s new Joyspun intimates, which will revive my bra collection with some much needed newness.