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Valucraft, Duralast, and Duralast Gold are AutoZone's private label brands for lead-acid automotive batteries (manufactured primarily by Johnson Controls, but also East Penn, Exide, and other manufacturers). Duralast Platinum is an AGM line of batteries. AutoZone also sells tools under the Duralast brand which carry a lifetime warranty. [36]
Standard Motor Products, Inc. (NYSE: SMP) is a manufacturer and distributor of automotive parts in the automotive aftermarket industry. The company was founded in 1919 as a partnership by Elias Fife and Ralph Van Allen and incorporated by Fife in 1926.
The DieHard brand is also used on hand tools, power tools, battery chargers, booster cables, power inverters, alkaline batteries, tires, work boots, and the batteries for Craftsman power tools. Battery chargers were initially made by Associated Equipment under the "608" model prefix, and then later Schumacher Electric under the "200" model prefix.
On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [24] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
The Joe Gibbs Racing No. 18 Toyota Camry sponsored by Interstate Batteries. Interstate Batteries currently sponsors NASCAR driver Ty Gibbs and the Joe Gibbs Racing team. Other notable drivers include Kyle Busch, Bobby Labonte, Dale Jarrett, Matt Kenseth (as standby driver in 1999 at Darlington and as main driver in 2017 at Daytona the Clash race) and J. J. Yeley.
Duracell also manufactures specialty batteries, including NiMH rechargeable batteries and batteries for cameras, watches, hearing aids, etc. Their two main battery brands are "CopperTop (Plus)," marketed as longer-lasting, and "Ultra," directed mainly at users of digital devices and devices that need more power.