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In 2006, Seiko launched the world's first wristwatch based on microcapsule E-ink technology. This watch was the first Seiko watch to win an award at the Grand Prix de Genève for its innovative ability to bend the display part, in addition to providing more contrast and a wider viewing angle than conventional LCD displays. [5] [23]
Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases. [3] The word 'Alba' translates to 'dawn' in Italian, and Spanish. [4]
Seiko, SII and Epson logos. Three companies share "Seiko" in their official names but have different corporate visual identities.. Seiko Group (セイコー・グループ, Seikō Gurūpu) was a Japanese corporate group consisting of three core companies Seiko Holdings Corp. (Seiko; f/k/a K. Hattori & Co., Hattori Seiko), Seiko Instruments Inc. (SII; f/k/a Daini Seikosha, Seiko Instruments ...
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